從德州商界傳奇到全球貿易願景:同一份精神

From Texas Grocery Legend to Global Trade Vision: A Shared Spirit
In Texas, the name H-E-B is more than a logo on a storefront — it’s a living legend.
From Florence Butt’s tiny grocery in Kerrville in 1905, to Howard E. Butt’s relentless drive to expand across the Lone Star State, H-E-B became a story of perseverance, vision, and community devotion. Its success has never been just about selling food — it’s about feeding a culture, serving neighbors in crisis, and turning everyday business into an enduring legacy.
At the International Trade Center (ITC), we recognize that same heartbeat — a mission rooted in service, community, and a relentless pursuit of excellence. Just as H-E-B built trust aisle by aisle, we build bridges handshake by handshake, creating opportunities that connect people, businesses, and cultures.
A New Chapter: Welcoming James Harris to ITC
Today, we proudly announce James Harris joining the ITC family.
James brings with him not just professional expertise, but the qualities that turn a good story into a legendary one: vision, integrity, and a passion for people. His leadership is poised to help us expand our reach, deepen our impact, and write bold new chapters in the ITC journey.
Like H-E-B’s founders, James knows that success isn’t built overnight — it’s earned through commitment, care, and an unwavering belief in community. We look forward to seeing his influence strengthen our partnerships, open new doors, and bring lasting benefits to those we serve.
Welcome, James Harris.
Here’s to the next chapter — one where the ITC legend grows, just as the H-E-B legend has, with roots deep in service and branches reaching far beyond.